Search Engine Optimization (SEO)
Get Your Business Found Online
Boost your visibility with SEO strategies tailored to help small businesses reach new customers. From full-service SEO management to DIY packages, Pink Lupin empowers you to succeed in search.
Why SEO Matters
When people search online, they’re often looking to solve a problem or make a purchase. If your business isn’t showing up on search engines, you’re missing out on valuable opportunities to connect with new customers. SEO improves your website’s visibility, putting you in front of people who are actively searching for the products or services you offer. Over time, this builds your brand, drives steady traffic, and helps you grow organically.
Our Full-Service SEO Management
CUSTOM STRATEGIES FOR LONG-TERM GROWTH
Pink Lupin’s SEO Management service is built to grow with your business. We know that every small business is unique, and so are its search engine needs. Here’s what our SEO management includes:
Comprehensive Site Audit
We analyze your current website to find strengths, areas for improvement, and opportunities to enhance visibility.
Targeted Keyword Research
We identify the specific words and phrases your ideal customers are searching for and create a targeted strategy to capture that traffic.
On-Page Optimization
From optimizing content to refining titles, tags, and descriptions, we make sure your website speaks search engine language effectively.
Content Strategy & Creation
High-quality, relevant content is at the heart of SEO. We help you create and optimize content that not only boosts rankings but engages visitors.
Technical SEO Improvements
Behind-the-scenes SEO matters too. We improve site speed, fix broken links, and ensure your site is mobile-friendly.
Monthly Reporting & Insights
With detailed reports, you’ll see exactly how your SEO investment is performing. Our transparent approach means you always know what’s working and where we’re focusing next.
With our full-service SEO management, you can leave the complexities of search to us while focusing on running your business.
Try a DIY SEO Package
Learn to Optimize Your Website with Our Guidance
For business owners who want to learn the fundamentals of SEO and manage it themselves, our DIY SEO package is ideal. We provide personalized support, guiding you step-by-step through optimizing your website for search engines. This option empowers you with the skills and knowledge to confidently grow your online presence.
1
Initial SEO Assessment
We review your website’s current performance and provide insights into the specific areas to focus on for improvement.
2
Keyword Research Workshop
Learn to find and choose the right keywords for your business, understanding how they drive traffic and connect with your audience.
3
On-Page SEO Checklist
Our detailed checklist covers all the essentials, from metadata to content structure, giving you a clear roadmap to follow.
4
Content Optimization Tips
Discover the best practices for creating SEO-friendly content that ranks well and engages readers.
5
1:1 Training Session
Sit down with our SEO expert for a dedicated session to answer your questions and ensure you’re set up for success.
6
Follow-Up Review
After you’ve implemented your changes, we’ll review your progress and offer tips to help you keep optimizing.
With the DIY SEO package, you get the tools and support needed to manage your website’s SEO with confidence.
Ready to grow your online visibility?
At Pink Lupin, we’re dedicated to helping Halifax’s small businesses succeed online. Our SEO services provide the strategy, insight, and support you need to reach new customers and grow your business organically. Whether you’re interested in full-service SEO management or a DIY package, we’re here to help.