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Activate Your Audience
We craft strategies to help small and medium-sized businesses connect with their local communities.
Every business is rooted in its own unique community, and at Pink Lupin, we understand how important it is to make those connections thrive. Like blooming lupins, your business deserves to grow, standing out and flourishing where it matters most—right in your own backyard.
Whether it’s attracting new customers, boosting your visibility, or building lasting relationships, we’re here to make your marketing work smarter and bring you closer to the people who matter most.
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Google Ads ManagementTargeted Campaigns Backed by Data Get immediate visibility on Google with targeted ad campaigns that bring in customers looking for exactly what you provide. Our Google Ads services include custom campaign creation, precise targeting, and ongoing optimization to ensure you’re getting the most out of every dollar. Plus, we track your results through detailed analytics, providing clear insights into what’s working and where we can keep improving. Whether you want to improve sales, increase brand awareness, or attract more visitors to your website, we can help. Here’s what you can expect: Google Search and Display: We’ll bid on keywords related to your small business, so that you can capture potential buyers at the exact moment they are looking for what your business sells. Google Shopping Ads: Usually, these are full of big brand names, but your business can compete for customers just as easily! In fact, you’ll have an advantage by placing your local business in front of local consumers. People want to support local businesses. We’ll connect your inventory, making it easy for folks to buy online or pick-up in-store. YouTube Ads: These are great for building awareness of your business within your community. We’ll help you stand out in Halifax by using familiar places and faces. Discover our DIY packages
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Social Media ManagementBuilding Brand Awareness & Loyalty Social media is a powerful tool for connecting with your audience, but it takes time, strategy, and a personal touch to do it right. We’ll develop a strategy, brand voice and content ideas for you using market research to make sure it resonates. We’ll monitor and revise your campaigns to get your business in front of the right audience at the right time to generate sales. Here’s what you can expect: Design Ads: You can’t have a successful campaign without great creative. We’ll work together to generate ads targeting your ideal client. Account Set Up: We’ll set up your ad account from scratch complete with conversion tracking allowing you to map your results to your advertising efforts. Monitoring and Improvement: We’ll review and optimize your account every month for continued success. Reporting On Your Goals: We’ll identify key performance indicators (KPIs) for each campaign and report on those numbers monthly.
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Search Engine Optimization (SEO)Helping People Find You Online Standing out in search results is key to driving organic traffic and attracting new clients. With our SEO services, we optimize your website to boost your search rankings, making it easier for your ideal clients to find you. From keyword research to on-page optimization, we create SEO strategies that fit your business, helping you reach more people who are already searching for what you offer. Off-Page SEO: Wrong phone numbers, typos or old business addresses can detract from all your hard work. By cleaning up mentions of your business on the internet, not only will the search engines love you but your clients will thank you too. On-Page SEO: Sometimes, your website needs a little TLC to show up for search and AI results. We’ll add the necessary tags, title and content and help you fix any technical issues allowing your community to find and engage with you. Discover our DIY packages
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Website Design & DevelopmentCrafting Your Online Storefront Having a great website is essential for reaching new clients. We specialize in creating custom websites for small and medium businesses in Halifax. Our websites are built with your brand and goals in mind, making it easy for visitors to find the information they need and convert into clients. Whether you’re starting from scratch or need a refresh, we’ll create a website that feels like the perfect digital home for your business. Here’s what you can expect: A Responsive Website: You’ll get a website that looks great and functions seamlessly on desktop and mobile, ensuring your potential customers can easily access your site no matter what device they use! Built-in Search Engine Optimization: We’ll take care of the titles, tags, markup and copy to ensure your website is easy for clients to find and connect with your business. Great Communication: We’ll guide you every step of the way to make sure that your website reflects your brand and attracts your target market.
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