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Reaching a professional niche audience

Jean Fraser

Case Study – Reaching a Professional Niche Audience


Launching ActivePlay.ca


As Active for Life was gearing up to launch their new website ActivePlay.ca they needed some marketing magic to reach a new audience of Early Childhood Educators (ECEs). Active for Life is a leader in active education and resources for parents, but ActivePlay.ca was a brand new resource with a new audience.

Learn how we worked together to get in front of thousands of Canadian ECEs on multiple platforms.







Photo by K F on Unsplash

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